How To Choose The Right CPC For Your Keywords
A lot of people find it hard to come up with a standard methodology for setting their bids. Personally I think there is combination of things
that you can do to choose the right bids for your keywords.
Think about how much your products costs
This is one of the most important factors when selecting CPCs for your AdWords campaign.
Are you selling a product/service for $5 - $30 or is it worth over $1000 to you? Looking at it this way can help you decide what you can spend
per click. If your product/service costs $5, and you have set the maximum bid as $1 then your chance of making a profit is slim to none.
f your product/service costs over $1000 then it wouldn't be much of a problem for you to $1 a click or more because you have a very large
profit margin and you can spend a bit more than usual.
Think about keyword relevancy
It is really important to analyze the keywords that you are bidding on. If you sell anti-virus software and you have two keywords that you
need to set a bid for "buy anti-virus software" and "compare anti-virus software" you should of course be prepared to pay more for "buy
anti-virus software" because a searcher using this keyword is ready to buy.
What season are you in?
Is it your high sales season? If you're selling gifts, it's likely that Christmas will be a high season for you, so you will need to bid more
for your keywords during this period. Rest assured that your competitors will be and if you don't, you will be left behind.
Use the Google AdWords Traffic Estimator
This will help you get some sort of guide about roughly how much you need to bid, however do bear in mind that this is just an estimate and it
doesn't take competitors' Click Through Rates into account. This is why I always suggest increasing these figures by at least 25%-40% to get a
more accurate idea of how much you will need to pay.
Search on your keywords
This might seem either pointless or blindly obvious but it will definitely help you to get feel of how much competition there is out there and
hence how much will need to pay.
If you have 2-3 ads on the first page then great news you will just need to put a bit more on top of your minimum bid (shown when you're looking
at your keywords online) and you are in business, but if you have 70 page of sponsored listing then start thinking of how you are going to fund
your Google AdWords campaign, because it is definitely going to cost a lot.
Alexander and his colleagues at Advertise PPC have helped numerous companies make their AdWords accounts profitable and cost-effective. If you
are a business running Google AdWords and need assistance to improve your accounts performance please do not hesitate to visit our website and
have a look at our services http://www.ad-vertise.co.uk Give us a call on 0208 819 2632 to find out how
we can improve your AdWords results today.
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