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What is pay per click (ppc)? definition and meaning ...
Cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link.When a user clicks a link, the click is registered in a system and a pre-determined charge is assessed. Many websites that have advertising opportunities have implemented the program to charge their advertisers. One of the most popular pay per click programs is run by ...

Pay per click - Wikipedia
Il pay per click (PPC) è una modalità di acquisto e pagamento della pubblicità online; l'inserzionista paga una tariffa solo quando un utente clicca effettivamente sull'annuncio pubblicitario.Un esempio di pubblicità pay per click è rappresentato dal keyword advertising, cioè annunci sponsorizzati che compaiono a lato dei risultati "organici" dei motori di ricerca.